According to Association of Real Estate License Law Officials (ARELLO), more than 3 million people have active real estate licenses in the United States. Of those agents, there are 1.6 million Realtors®, as of November 2022, according to a NAR report.
If you are just starting out as an agent, or are trying to grow your business, you may be wondering how you can stand out among this crowd of professionals. Especially if you are in California or Florida — state’s with the most realtors in the country.
In an era where technology is used for everything from tracking how many steps you’ve walked each day to turning off the lights in your house, real estate agents who want to get ahead need to tap into tech. With numerour tech tools out there, such as Property Reach, knowing which ones to consider can be perplexing. These are five online real estate tools to take your real estate business to the next level.
Revamp Your Website
Potential clients tend to look for their next agent online. What that means is that your business website needs to be a powerful tool to show off your background and skills. Aside from a strong written profile of your area of expertise you can consider adding a blog, a feed of the homes you are currently working with, and testimonials from happy buyers and sellers. Hiring an expert to give your website an SEO (search engine optimization) boost will help increase its Google search ranking.
Offer 3-D Touring
During the Covid-19 pandemic virtual tours became the norm to keep sales going from afar. A virtual model is still one that many buyers appreciate because it can save them time and money. By adding 3-D or virtual tours as part of your services, you’ll appeal to those long-distance buyers and may also have an option to sell homes more efficiently.
Maximize Your CRM (Customer Relationship Management)
As your client base increases, it can be challenging to keep track of contacts and visits. That’s where a CRM comes in to keep everything in order. Some CRMs will even track email open rates, and help you schedule automated newsletters and emails. It can be wise to select a CRM that is designed to grow as your business does.
Offer Digital Documents
There’s no doubt that real estate transactions require a lot of paperwork — and managing it all can add unnecessary stress. Offering clients digital document solutions such as Dropbox storage or even a Google Drive, is a way to efficiently share files and keep track of them.
Make Closing A Deal Easier From Afar
Digital paperwork can even go a step further to include digital document signing. For example, a platform such as DocuSign can streamline the process of collecting signatures, especially if multiple people are involved.
Your expertise and reputation is one way of attracting clients, but adding digital tools can help keep them happy and lead to increased referrals for you.