Having an online store is tough! There’s so much competition from all over the world. It seems like, no matter what you’re selling, there are hundreds or thousands of competitors. Type in “carriage whips” and there are still hundreds of companies selling something to only a few tens of thousands of customers!
You need to break away from the crowd
Below are 11 ways to explode your online store sales quickly and painlessly.
1. Customer testimonials and reviews
One truly powerful way to grow sales is to show everyone how much your past customers love your products or services. People love to know that someone else loves your work.
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A chat feature is vital. AND it needs to be more than a bot. If you use a bot for the most common questions (“Track my package”), that’s fine, but make it easy to reach a human, at least during business hours.
3. Tell the truth
“This product will make you stunningly beautiful, rich, and cure your back pain!” OK! Sure. **Click** Make sure your copy is honest. It can be sales-oriented, but it needs to be honest.
4. Make it easy to get paid
If I have to wire money to your bank after the carrier pigeon shows up with the account numbers, I will never buy from you. If you make it too hard for someone to purchase from you, they will find someone else to buy from. Use a payment processing service like exactly.com. Being able to accept all major forms of payment will get people to buy quickly, which is the entire goal.
Make sure that every customer feels a sense of urgency. Use shipping discounts or price discounts to motivate the sale. Even 10% off will increase sales as people sense they might end up paying more tomorrow.
6. Money-back guarantee
The internet is a place where buying is easy – and dangerous. So often we get substandard products or services. If you don’t offer an iron-clad money-back guarantee, you might lose sales from people who’ve been burned by bad actors before.
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7. Fewer choices!
Wait! What? Have you ever gotten to a new online store and found so many choices you just gave up? Some stores would benefit by having fewer options. If you have many products to offer, consider building separate stores for each type of product.
8. Content is still king!
Or maybe emperor. Content is how Google finds your website. If you keep a steady flow of content going to your website, Google will keep finding your site.
9. Photos matter
Bad photos mean bad sales. You need photos that truly showcase your products or services. Humans are visual creatures. If there aren’t pleasant images, we might not fully grasp what we’re looking at.
10. Shipping matters a lot
High shipping costs might be the number one reason to buy from someone else, or even head to a store and buy it there. After all, if I buy something for $5.00 and you charge me $5.00 to ship it, the product will cost me $10. And If I order something for $500, you can afford to eat the shipping costs.
Test your website over and over with customers. Don’t just guess that it works well. If the user experience is terrible, it won’t matter what you’re selling or how great your prices are, people will walk away.
Start with these 11 ideas for increasing your online store’s sales.
Remember: It’s all about the user experience online
- An intuitive design with limited options.
- Easy payment processing so you can get paid quickly while the customer has as many payment options as possible.
- A sense of urgency about purchases and discounts.
It’s all about immediate gratification. They can’t have the product instantly, but with the right inventory, the right payment system, and the right discounts and offers, and they’ll be happy to wait.