We all know that if a fish stops swimming, it will ultimately die. The drive to move forward is not forced, it’s a natural progression developed for them to thrive.
The same logic applies to marketing. If your marketing strategy isn’t constantly evolving as the needs and wants of your customers change, it will simply stop working.
Finding new and exciting ways to reach your customers should always be a priority, and that is made significantly easier using modern technology.
Below are the top five ways to use tech to improve your marketing strategy for 2024:
Digital marketing experts recommend using short, snippet-style videos as part of your marketing strategy to drive engagement and create shareable content. Create short, visually stunning videos that are as fun as they are impactful.
Users consistently prefer learning something that interests them, which is why tutorial videos are always winners.
Supporting prospective clients when they have queries or concerns is a critical part of growing your business and your brand. In the past, chatbots were ineffective and often made users more frustrated than they were to begin with.
New-age conversational AI has led to a useful tool for answering customer questions while being sophisticated enough to support your marketing team. It is a great asset to employ to free up the traditionally time-consuming duty of fielding questions.
Reach Your Customers
Personalization is a powerful marketing strategy that allows sellers to tailor the content of an ad to a particular recipient through audience segmentation.
That means that by using their personal information and purchasing behavior trends, your business can use direct mail advertising to create hyper-targeted content which usually leads to increased sales.
You can even target campaigns to reach everyone in a specific region or suburb.
Sentiment analysis can be a powerful tool for social media management. It involves collecting and analyzing data, specifically what people are saying about your brand on social media platforms. Rather than simply offering a tally of likes or comments, sentiment analysis considers the opinions formed by the people talking about you.
The one downside to sentiment analysis is that it is still a work in progress, meaning that sometimes the analysis can be somewhat literal. For example, someone may refer to your product as “to die for” – and the sentiment analysis algorithms will flag that as something negative instead of positive.
However, despite that, it is still a valuable tool to have in your arsenal.
People with feelings, desires, and goals. By tapping into those elements, your product or service can position itself in the right place – at the right time. Use data surrounding your customers to build profiles on who they are as people and not just sales orders.
Your marketing department should strive to know all they can about your customers, from what they prefer doing on the weekend – to how many children and pets they have. The more you know about the people who buy from you, the better your ads can be.
Marketing has been and always will be an exciting industry. By following the above tips, you can inject new energy into your business and reach your customers like never before!