So far, anyone who uploads videos to YouTube and can monetize them as a partner has had to rely on the CPM value to be able to estimate their earnings. However, the cost per 1,000 impressions (cost per 1,000 impressions, CPM) only takes into account revenue from ads and YouTube Premium. With RPM (Revenue per mille), YouTube is now introducing a value that should provide more transparency.
This also met the wishes of the community, because the CPM value was often criticized as being too opaque and incomplete. Channel memberships, Super Chat and Super Stickers are also included in the RPM value. Creators can also see how much revenue they’re missing because videos may generate many clicks but could not be monetized.
This should make it easier for video-makers to make possible improvements and optimize their strategies. Another problem with CPM is that it shows what advertisers are paying, but not what the creator really gets – because YouTube’s own commission has not yet been included. As a result, the RPM that subtracts YouTube’s commission will typically be lower than the CPM.
Creators: You can now see how much 💸 you make on YouTube relative to views you receive w/ RPM in YouTube Analytics.
RPM = total revenue earned per 1,000 views
— TeamYouTube (@TeamYouTube) July 9, 2020
All YouTube users who monetize their videos should now have access to the RPM value.