• Contact Us
  • Privacy Policy
BizTech Age Logo
  • Business
  • MarTech
  • Fintech
  • Technology
  • NEWS
  • Reviews
No Result
View All Result
  • Business
  • MarTech
  • Fintech
  • Technology
  • NEWS
  • Reviews
No Result
View All Result
BizTech Age Logo
No Result
View All Result
Home Business eCommerce

Why switch to ‘eCommerce’ and how?

Why does your business need an online presence? Compare an online store to a brick-and-mortar one. Is there any significant setting up cost that you can think of apart from building an eye-catching website?

by careertest
in eCommerce, Small Business
Reading Time: 6min read
Influencer Marketing
Share on LinkedInShare on Twitter

Though this question is coming up lesser and lesser frequently these days (as almost all businesses are into it by now), let’s start with it: Why does your business need an online presence? Quintessentially, a traditional brick and mortar business has these shortcomings –

Table of Contents hide
1. RelatedPosts
2. 7 Marketing Tips for Yoga Businesses to Get and Retain Clients
3. 7 Helpful Tips To Help Ecommerce Businesses Grow
4. Round-the-clock availability to customers
5. Can you imagine how low your start-up cost would be?
6. The best customer support ever
7. Work from anywhere and target the global market
8. Your choice of an e-commerce platform
8.1. Features
8.2. Available Themes
8.3. Payment Options
8.4. Security
9. A self-managed e-commerce business
10. A vendor managed e-commerce platform
11. Takeaway

RelatedPosts

yoga

7 Marketing Tips for Yoga Businesses to Get and Retain Clients

January 25, 2023
135
Ecommerce Businesses

7 Helpful Tips To Help Ecommerce Businesses Grow

January 6, 2023
153
  • Their customer-base comprises of a limited area (concerning the nearby locality only)
  • They may or may not have sufficient footfalls to keep the business going (adding to profits, I mean)
  • Finally, just like the pandemic, any other unforeseen emergencies could hit the business hard and lack of the owner’s physical presence could culminate into shutdowns even!

Do not worry about whether you have an existing business or you’re about to start anew. Taking a business online (whether new or existing) takes similar efforts. Goes without saying, you needn’t be too dexterous to handle your business online! Resorting to e-commerce would bear the following fruits –

Round-the-clock availability to customers

Although sectors like healthcare, gas stations, restaurants, etc. do offer a 24×7 service round the year, it is pretty much arduous for all and sundry to do so! Imagine you own a garments store or a grocery, and you plan to be operational for all hours in a day; the staff requisites, electricity consumption, and everything would touch exorbitant levels, won’t they?

An online presence, on the other hand, could give you leads any time of the day! People often prefer to research on the bed after being done with the entire day’s chores. They might come across your product or service, place an inquiry or even order the product even when it’s not even business hours! When you are back to work the next morning, you can follow up with the prospective customer.

Can you imagine how low your start-up cost would be?

Compare an online store to a brick-and-mortar one. Is there any significant setting up cost that you can think of apart from building an eye-catching website? No building costs, no vehicles to buy, no department staff, no electricity costs (on a commercial scale)! So, you now have ample resources to spend on your site. However, trust, doing the job on a shoestring could scale your business equally high only with proper marketing strategies in place!

So, on that note, you can do away with the sales personnel too! Digital marketing is in place today and it is essentially a host of strategies and techniques applicable to raise the ranking of your business in SERPs (search engine result pages). A dynamic website – well-built with a comprehensive FAQs section, interactive videos that tell the story of your business, blogging, email marketing, content marketing, etc. are digital marketing strategies that can reach your business to thousands of potential buyers across borders!

The best customer support ever

When you are available to your target audience 24×7, this is roped in automatically. With an interactive website in place, you can solve most of your customer’s queries via the FAQ section or by creating a video that addresses a common problem. Moreover, in today’s world, you are just a phone call away from your buyer. So, solving their issues coupled with contributing to generating their interest in your business can be handled over a call only!

Work from anywhere and target the global market 

No matter whichever part of the globe you are in, you can manage your enterprise as long as you have a steady internet connection. You can even go for a business expansion and venture out your enterprise in any other part of the world that you wish to. Unless otherwise, if you are in a profession that calls for a physical presence like that of a doctor, caregiver, plumbing services, and so on, you cannot possibly reap the benefits of the internet!

Your choice of an e-commerce platform

If you’ve already made up your mind to switch to e-commerce, here’s how you could go about it. At this juncture, make yourself acquainted with the concepts of e-business and e-commerce. To put it very lucidly, in the case of the former, if the electronic medium fails (for instance, emails or online orders are not in their flow due to technical interruption) the business process keeps going. It is then executed through the physical form – paperwork, physical store, etc.

SEO benefits of creating a blog
Image Credit: Shutterstock

On the other hand, a business is identified as e-commerce when all aspects of a business – from ordering to making payments (using gateways) to raising queries or issues and everything – are handled online. You can again segment e-commerce into B2B (business-to-business) and B2C (business-to-customers) but we will not get into those details here.

What are the significant factors to consider when choosing an e-commerce platform? 

They’re as follows:

Features

The best e-commerce platforms allow seamless app integrations for marketing, reward programs payments, etc.

Available Themes

Your website theme makes up the overall design of your e-commerce store. Website themes can be free or paid. Premium themes can help make your online store stand out for a unique shopping experience.

Payment Options 

What online platform offers flexible payment options? Consumers find using digital wallets a fast and easy way to pay for products online nowadays, aside from credit and debit cards.

Security 

Ensure that the e-commerce platform complies with industry standards for security, including secure socket layer or SSL and payment card industry or PCI compliance.

A self-managed e-commerce business

At the start of all this (businesses changing into online stores), entrepreneurs attempted at building their personal e-commerce platforms. From design to development to backend maintenance – all of it used to be managed in-house.

Online store maintenance essentially incorporates a lot of parameters – be it payment gateways, maintaining a customer database, resolving customer issues, inventory database, production and sales records, and so on. However, in-house management is now becoming lesser and lesser popular. That’s because you need full-time professionals today to dig into the strategic and technical intricacies of competing online!

With a self-managed e-commerce platform, you can enjoy complete control of what’s going on with your business. However, as you grow your online business, you may need other people’s help to ensure secure, fast-moving, and successful day-to-day operations. 

Hiring remote employees or outsourcing some tasks is a good idea. For instance, you can hire professional writers with a search engine optimization (SEO) and digital marketing background to improve your content and social media marketing.

A vendor managed e-commerce platform

Vendor management is the need of the hour and vendors deal with the following –

  1. The optimization techniques and strategies for different search channels are evolving day by day. They are growing fast both are number and in tactics too. One needs dedicated professionals to handle these ‘requisites of the internet’. After all, as a business owner, you cannot afford to wrack your brains with your website’s ranking all day long!
  2. The tech team behind your site not only does the day-to-day maintenance job but also works on the betterment and optimization of the user experience!

So, choose a vendor that can provide excellent WordPress maintenance or any e-commerce site you desire to use. In this way, your top talents can focus on developing sales and marketing strategies to achieve a successful online business.

Takeaway

There is no doubt that one can build an affordable eCommerce Website with WordPress, Shopify, or Magento and can integrate various cloud-hosted platforms through configured APIs. Indeed, building a customized platform ensures smooth operation accompanied by better control —is well worth the investment.

Source: Jayesh Kataria
Tags: eCommerce businesseCommerce platformeCommerce website
Previous Post

Antutu Unveils The Specifications Of The Most Popular Smartphones Of 2020

Next Post

Google Meet: Green Room Lets You Check Audio And Video Settings Before Starting A Meeting

careertest

careertest

Related Posts

yoga
Small Business

7 Marketing Tips for Yoga Businesses to Get and Retain Clients

January 25, 2023
135
Ecommerce Businesses
eCommerce

7 Helpful Tips To Help Ecommerce Businesses Grow

January 6, 2023
153
ecommerce design
eCommerce

11 Sure-fire Ways to Explode Online Store Sales

April 29, 2022
136
How to Make Use of TikTok to Boost Your Small Business
Small Business

How to Make Use of TikTok to Boost Your Small Business

February 16, 2022
137
Compare Local Moving Companies
Small Business

How to Research and Compare Local Moving Companies

January 31, 2022 - Updated on September 29, 2022
151
Mistakes to Avoid When Creating an Online Store
Business

5 Mistakes to Avoid When Creating an Online Store

January 15, 2022 - Updated on June 10, 2022
137
Next Post
Google Meet

Google Meet: Green Room Lets You Check Audio And Video Settings Before Starting A Meeting

Leave Comment
Role of Artificial Intelligence in Business

The Role of Artificial Intelligence in Business: Opportunities and Challenges

January 25, 2023
139
yoga

7 Marketing Tips for Yoga Businesses to Get and Retain Clients

January 25, 2023
135
Performance marketing Analytics

Evaluating the Impact of Performance Marketing and Analytics

January 23, 2023
141
Technology Improve Your Dog

How Can Technology Improve Your Dog’s Life?

January 22, 2023
136
Development

Native vs Hybrid App Development

January 20, 2023
135
Networking Equipment

6 Tips For Choosing The Right Networking Equipment For Your Business

January 19, 2023
139
Sportsurge
Website

Sportsurge – Watch Live Sporting Events for Free

July 17, 2021 - Updated on November 13, 2022
AnimeDao
Reviews

AnimeDao – 13 Questions Answered

November 27, 2021 - Updated on November 13, 2022
Find The IP Address Of A VoIP
Technology

How Do I Find The IP Address Of A VoIP Phone?

June 11, 2021 - Updated on September 27, 2022
NFLbite Review
Website

NFLbite Review

August 4, 2021 - Updated on November 5, 2022
sneakercool Review
Reviews

Sneakercool Review – Is Sneakercool Legit?

November 13, 2022
Performance marketing Analytics
Digital Marketing

Evaluating the Impact of Performance Marketing and Analytics

January 23, 2023
Facebook Twitter LinkedIn Pinterest RSS
BizTech Age Logo

BizTech Age explores business and technology issues that IT leaders and business managers face when they’re evaluating and implementing a solution.

Follow Us On News Platforms

BizTechAge on Google News

Quick Links

  • Home
  • Jobs
  • Contact Us
  • Write for Us
  • Privacy Policy
  • HTML Sitemap
  • Advertise With Us

© 2021 BizTech Age Magazine for latest and trending news in Business and Technology Age

No Result
View All Result
  • Business
  • MarTech
  • Fintech
  • Technology
  • NEWS
  • Reviews

© 2021 BizTech Age Magazine for latest and trending news in Business and Technology Age

error: Content is protected !!
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.