With over one billion monthly active users, TikTok has quickly become one of the biggest social media networks in the world. At the moment, nearly 50% of US TikTok users are under the age of 30, which means that the platform can be a real goldmine for brands targeting younger audiences.
However, for many business owners, TikTok is all about pranks, dance videos, and challenges. They have trouble seeing the opportunities and can find advertising on the platform quite difficult. If this is you, the best solution would be to work with a professional TikTok agency that will ensure good campaigns with the results you desire.
If you still want to try using TikTok to boost your business on your own, we will show you how to connect with customers, promote your products, and more.
Create Great Content
Just like with all other social platforms, creating great content on TikTok is paramount. If you want to grow your following (and, as a result, grow your business), your first task should be to create amazing content that people will like, comment on, and share.
Make sure you’re on top of the latest trends and constantly look for compelling content to create. If you don’t know where to start, studies have found that the most viewed content category on the platform is entertainment content (this category probably includes all those lip-synching videos), whereas the second most viewed content category is dance, followed by fitness-related content.
In addition, pay attention to the quality of content you are sharing. Even though TikTok videos should be fun and spontaneous, they still need to be high-quality and relevant. There are lots of video tools like Magisto, Funimate, and Timbre that you can use to create outstanding content and daze your followers.
Interact With Your Audience
Having a huge number of followers on your TikTok account won’t matter if the content you create doesn’t capture your audience’s attention and inspire them to engage. Generating comments and likes will tell the platform’s algorithm that your videos are engaging and will help land them on other people’s screens.
According to Statista, the average TikTok post has an 18% engagement rate. One report states that US influencers had an average engagement rate of 17.99% compared to international influencers, who have an engagement rate of 15.86%.
TikTok has a great comment feature that lets you reply to your audience’s comments. By using this feature, you can directly interact with your audience, understand their interests, and produce adequate content.
Partner Up With Influencers
Similar to Instagram, TikTok is a visual platform, which makes it perfect for influencer marketing. A report by Influencer Marketing Hub found that 45% of marketers use TikTok for influencer marketing and that the engagement received on TikTok is almost double the engagement on Instagram.
Start by looking for the right influencer. Don’t simply choose to partner up with an influencer that has a large following. Influencers with smaller but highly-engaged followings typically provide a much better ROI.
Check if the influencer’s content and audience align with your brand values and if they are able to connect with your target audience. Once you find the best fit, look to build a long-term partnership, where you can work to make great content over time and build engagement.
TikTok is famous for hashtag challenges, which means that using the right hashtags should play an important role in your TikTok strategy. Hashtags can help you build a follower base and grow your account much faster than you normally could.
Bear in mind that instead of only using hashtags that are trending, you should be using hashtags relevant to your brand and offering. There are several free hashtag finder tools like TuckTools and Later that can help you find relevant hashtags within seconds.
Post at the Right Time
Figuring out when your audience is active on TikTok is crucial to the success of your TikTok marketing strategy. You should strive to publish content when your audience is actually scrolling through the platform.
The best times to post will largely depend on your own target audience, but according to one study, the average best times to post are from 6:00 am to 10:00 am and from 7:00 pm to 11:00 pm (EST).
Final Thoughts
If you are still hesitant about using TikTok for business, it’s time to join the bandwagon. TikTok is constantly growing in popularity and it is a perfect place for brands to experiment with video, and drive traffic. The 5 tips outlined in this article will help you get started with TikTok to grow your audience, boost engagement, and successfully promote your brand.
