The average person has over 8 different social media accounts.
That is a lot of content they see online every day. So, how can you make your social profile stand out from the rest? With an impressive and eye-catching social media banner.
In this short guide, we will look at some of the key elements you should be adding to your social media banner today to attract the most attention to your profile.
Read on to see what key elements you could have missed on your banner.
Your Logo
Your social media banner should always contain your logo somewhere in the image. That way, people instantly recognize you for your brand. The logo can either be incorporated into the whole theme or stand out bold against the background.
Your Business Tagline
If you have a business tagline or pithy catchphrase, then make sure you include it on your banner. Try and keep words to a minimum, however. A banner that is too wordy can be distracting and will not catch people’s attention.
Top Quality Images
Images are an essential element of any social media marketing strategy, whether on your social media banner or across other posts on your account. You must ensure that you use the best quality, high-definition photos.
The Right Template
No two social media banners are alike. Every banner will need to be a different size for each network. You cannot just create one banner and hope that one size fits all.
It doesn’t.
If you want to create a banner template YouTube, using a special tool like Adobe Spark can help. It provides you with the correct template that will make your job much easier. Simply choose the correct social media template and build your design.
Your Products
Businesses on social media are all competing for your view time, ensuring that your banner shows off what you can deliver. Put your products on your banner to show your customers immediately what you are about without them having to scroll further down the page and potentially miss out.
Your Contact Details
Putting your contact details on the banner can be a great way to help out your customers if they are using your social media profile to get in touch with you. Again, you save them the time of having to scroll through and potentially not find your details elsewhere on the page. If you are service-focused, put your contact details front and center.
Related: How to Change Facebook Page Name 2021
A Call To Action
One of the best social media marketing tips is the call to action. Something that makes your customer want to click or find out more about your product.
You can put a call to action on your banner; for example, on a Facebook banner, you may add an image asking them to like your page. Or on YouTube, ask them to subscribe to your channel.
Hopefully, this blog has given you some great ideas for how to get started creating your social media banner. Remember, you need to craft a banner for every social media account. So make sure you include as one of the main elements we mentioned for the most eye-catching banner out there.
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