• Contact Us
  • Privacy Policy
BizTech Age Logo
  • Business
  • MarTech
  • Fintech
  • Technology
  • NEWS
  • Reviews
No Result
View All Result
  • Business
  • MarTech
  • Fintech
  • Technology
  • NEWS
  • Reviews
No Result
View All Result
BizTech Age Logo
No Result
View All Result
Home Digital Marketing Technical SEO

The 5 SEO benefits of creating a blog on your website

by Abraham Aali
in Technical SEO, Digital Marketing, SEO
Reading Time: 4min read
SEO benefits of creating a blog

Image Credit: Shutterstock

Share on LinkedInShare on Twitter

You will undoubtedly see it regularly on almost every website you visit; a blog page where blogs are regularly written. There is also a good reason behind this, a blog page for which new blogs are regularly written has several advantages for your Search Engine Optimization ( SEO ). Curious about these benefits? Learn more about it in this article!

Table of Contents hide
1. RelatedPosts
2. 7 Marketing Tips for Yoga Businesses to Get and Retain Clients
3. Evaluating the Impact of Performance Marketing and Analytics
4. Increase traffic to your website via long-tail keywords
5. Don’t forget the Google freshness factor
6. Natural distribution of your content
7. Strengthen your category pages with it
8. Share the blog via social media

RelatedPosts

yoga

7 Marketing Tips for Yoga Businesses to Get and Retain Clients

January 25, 2023
137
Performance marketing Analytics

Evaluating the Impact of Performance Marketing and Analytics

January 23, 2023
143

Increase traffic to your website via long-tail keywords

You will have already made a separate landing page for all your most important keywords. But what are you currently doing with your long-tail keywords? Long-tail keywords are often not used enough. Your blog is a great platform on your website where you can take advantage of these long-tail opportunities. You can also write a blog about topics that are not directly relevant to your company but are in the same industry.

You May Like: Content Marketing in Pandemic

Think, for example, of a web design agency that writes a blog about the influences of e-mail marketing on website visitors. Not directly relevant to web design, but still relevant for visitors as they (most likely) visit the website to have a website made.

So a blog is great for long-tail keywords, partly due to the fact that long-tail keywords take considerably less effort to get high in Google because of the lower competition. You will then (well) rank with your entire website for more keywords, which will boost your overall organic traffic.

The number of long-tail keywords and how much traffic this can bring in is made clear in the data-driven research by Ahrefs below

The percentage of long-tail keywords is more than 90 percent of all monthly search terms. Long-tail keywords are therefore indispensable in a concrete SEO strategy.

Don’t forget the Google freshness factor

Anyone who has been engaged in SEO for a while will undoubtedly know what the freshness factor is, after all, it is an important ranking factor. Google’s ‘freshness’ factor is based on how often you update the content on your website and/or write new content for your website.

You May Like: Google: More Than 25 Billion Spam Pages Detected Per Day

This is divided into ‘content freshness’, or updating old content and ‘sitewide freshness’, based on how often the website places new content. All this is to ensure that your website and your content remain relevant to your target group. The blog ‘garden trends for 2018’ will no longer be relevant to the target group in 2019, so it is important to update that blog to avoid decay as in the example of AuthorityHacker below

This freshness factor is also very dependent on the content. For example, there is less reason to update an article about ‘the composition of the human body’ than a tech article such as ‘which headphones have the best price/quality ratio’. One article remains the same almost constantly and updating will not weigh so much in terms of freshness. However, in an article about the best price/quality ratio of headphones, it will weigh considerably, because it is true that headphones come and go.

Google recognizes this freshness factor in several ways:

  • Content adjustments
  • Customer interaction
  • New backlinks to the article
  • Publish date / last modified date
  • Presence of keywords that indicate freshness

Keep in mind that simply reposting your blog post without actually making any changes will probably not work. Google will most likely ignore such minor tweaks.

Natural distribution of your content

Do you write a blog post on a website that receives a lot of traffic? Then a qualitatively written article that really attracts visitors and also provides relevant and useful information can often be shared on different channels such as Facebook, Twitter, LinkedIn, depending on the subject and the industry.

You may even find a link to your article posted from another website in your industry. As a result, your blog will increase even more in SEO value, so that your article will get even more traffic and perhaps even more links. This way you will be in a good way

Strengthen your category pages with it

Did you already know that you can strengthen your other pages via your blog? This is done through internal links to relevant pages on your website. By putting internal links in your blog posts you ensure that:

  • SEO value (link juice) is passed on to the pages to which links are linked (as with external links, these must be relevant)
  • Google sees more relevance between the article and the page you link to
  • The more internal links that refer to a page, the more important Google considers this page

However, keep in mind that the number of internal (and external) links on a page and the correlation between the blog post and the page that is linked to affects the amount of PageRank, or page value, that is passed through the internal link. For example, a blog with 10 questionable internal links will transfer significantly less value to the linked pages than a blog with 2 relevant internal links.

Besides that a large number of internal links on a page will decrease the value of an individual internal link, it is also not neat. When there is an internal link in almost every sentence on a blog, this does not read well for your visitors and since Google has increasingly focused on user experience signals such as bounce rate in recent years, this will not help.

You can see in the images above that the ‘pages’ with 1.6% value have no internal links at all. Page ‘A’ has only one internal link, of a page that is not very valuable. Page ‘C’ has considerably more value but also has only one internal link, however, this internal link comes from a very valuable page.

Share the blog via social media

You may think that social media can do nothing for your SEO purposes. Nothing could be further from the truth. While Google always insists that social media signals are not direct ranking factors, multiple data-driven studies have proven that social media can indirectly weigh heavily on your SEO activities.

For example, you can share a new blog on Facebook to ensure it gets indexed faster, but also to get strong links naturally. Your blog can be read via a social post by a company or employee in the industry, so there is a chance that it will be shared on the website and you. Depending on the topic of your blog (think of data-driven research or infographic, or simply an in-depth article) you can also link to your blog as an authoritarian source.

Tags: Blog
Previous Post

Content Marketing in Pandemic

Next Post

WhatsApp finally launches payments in Brazil

Abraham Aali

Abraham Aali

Abraham Aali is a Staff Writer for Biztech Age. He covers industry news, including interviews with executives and industry leaders about the products, services and trends affecting small businesses, drawing on his 20 years of marketing knowledge.He holds a Master’s degree in Business Administration from Qatar University and MSIT from King Abdulaziz University.

Related Posts

yoga
Small Business

7 Marketing Tips for Yoga Businesses to Get and Retain Clients

January 25, 2023
137
Performance marketing Analytics
Digital Marketing

Evaluating the Impact of Performance Marketing and Analytics

January 23, 2023
143
How To Get Started With Tiktok
Social Media

How To Get Started With Tiktok?

December 19, 2022
150
SEO for Small Business
SEO

How to Implement a Search Engine Optimisation Strategy for a Small Business

November 23, 2022
146
Ramneek Sidhu Entrepreneur
Digital Marketing

Ramneek Sidhu A Digital Entrepreneur

November 15, 2022
147
Ad Campaigns
PPC

7 Ways To Make Your Ad Campaigns More Cost Efficient

November 1, 2022
142
Next Post
whatsApp video call

WhatsApp finally launches payments in Brazil

Leave Comment
Role of Artificial Intelligence in Business

The Role of Artificial Intelligence in Business: Opportunities and Challenges

January 25, 2023
139
yoga

7 Marketing Tips for Yoga Businesses to Get and Retain Clients

January 25, 2023
137
Performance marketing Analytics

Evaluating the Impact of Performance Marketing and Analytics

January 23, 2023
143
Technology Improve Your Dog

How Can Technology Improve Your Dog’s Life?

January 22, 2023
136
Development

Native vs Hybrid App Development

January 20, 2023
135
Networking Equipment

6 Tips For Choosing The Right Networking Equipment For Your Business

January 19, 2023
139
Sportsurge
Website

Sportsurge – Watch Live Sporting Events for Free

July 17, 2021 - Updated on November 13, 2022
AnimeDao
Reviews

AnimeDao – 13 Questions Answered

November 27, 2021 - Updated on November 13, 2022
Find The IP Address Of A VoIP
Technology

How Do I Find The IP Address Of A VoIP Phone?

June 11, 2021 - Updated on September 27, 2022
NFLbite Review
Website

NFLbite Review

August 4, 2021 - Updated on November 5, 2022
sneakercool Review
Reviews

Sneakercool Review – Is Sneakercool Legit?

November 13, 2022
Performance marketing Analytics
Digital Marketing

Evaluating the Impact of Performance Marketing and Analytics

January 23, 2023
Facebook Twitter LinkedIn Pinterest RSS
BizTech Age Logo

BizTech Age explores business and technology issues that IT leaders and business managers face when they’re evaluating and implementing a solution.

Follow Us On News Platforms

BizTechAge on Google News

Quick Links

  • Home
  • Jobs
  • Contact Us
  • Write for Us
  • Privacy Policy
  • HTML Sitemap
  • Advertise With Us

© 2021 BizTech Age Magazine for latest and trending news in Business and Technology Age

No Result
View All Result
  • Business
  • MarTech
  • Fintech
  • Technology
  • NEWS
  • Reviews

© 2021 BizTech Age Magazine for latest and trending news in Business and Technology Age

error: Content is protected !!
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.