PBN sites are a network of sites that aim to improve SEO and therefore ensure good visibility on social networks.
Although this practice seems to be the solution to benefit from good visibility, it is prohibited by Google. What to do? is it possible to get around this ban?
Here are the pros and cons of PBN sites.
What is PBN?
PBN, or Private Blog Network, is a collection of sites and blogs. This network is private, it is at the main site called the money site.
Developing a network takes time and requires a real budget. However, this process makes it possible to develop a mesh between the different pages.
These links in principle guarantee better visibility on Google. However, this practice is prohibited by the search engine. Caution is advised and it is essential to develop your network intelligently.
PBN and Google
As we have just said, Google theoretically prohibits PBN. But in reality, the search engine is fighting against the (too) many black hat SEOs who exploit the flaws in the algorithms implemented by Google to offer quality content to users.
These cyber-scammers first used the keywords in an abusive manner in their content and then they exploited the backlinks, in other words the inbound links.
Google constantly updates its algorithms and when a site finds itself overnight at the top of the results, thanks to fraudulent methods, it does not stay very long.
The different PBN
There are two types of PBN:
- PBNs that contain little content. Generally, they are created by black hat SEOs and are then abandoned after a few months and sometimes even a few weeks. These PBN aim to increase the traffic of the money site. This is of course at the expense of the content.
- Content-rich PBNs are more efficient. They are thought to seduce the audience and meet their needs. They participate in the good referencing of the main site and can even positively impact sales.
- The news site is one of the best PBNs. It regularly offers new content and builds audience loyalty. However, an effort must be made to propose attractive subjects.
- Community sites are also very successful because users participate. It can be a classified ads site, a forum or even a mutual aid platform.
Advantages of PBN
Creating PBN sites is a very effective content strategy, but one that requires patience. If you find that your positioning is no longer changing, it is wise to create a blog that will boost your visibility.
To take full advantage of the advantages of PBN, you must maintain these satellite blogs and offer high-quality content. You must adopt a real content strategy!
If you are responsible, you will benefit in the long term from better referencing and the associated benefits.
Disadvantages of PBN
Poorly maintained PBN are a real risk for SEO. Do not alert Google by making too many links between your sites. Having PBN sites takes time, money and even expertise. It is therefore really necessary to invest to feed these blogs permanently.
Professionals must imperatively alert their customers of the risks of this referencing method. Indeed, it can be expensive and without result in the event of detection by Google.
Opt for the right PBN strategy
Do you want to set up PBN sites? So don’t make any mistakes! Here are some rules to follow to make it a success.
Start by defining the type of sites to develop, while focusing on qualitative sites such as:
- news blogs,
- community blogs,
- information sites,
- The forums.
You just have to keep in mind that all the PBN sites that you will create in the interest of the user. They must be added value. Otherwise, they will not generate any traffic. Then you need to take care of the content all the time and not automatically link it to your main site.