Ah, the gift basket. A business world chestnut.
Gift baskets are professional ways to show your clients, your employees, and even other businesses you want to network with that you care about the services they provide. A gift basket every now and then tends to reinforce the recipients’ decision to choose your brand over competitors, giving a very tangible and occasionally practical face to the benefits your brand can supply them.
As a result, the frequent giving of gift baskets can be seen as a promotional product marketing strategy, one that will make it easy to retain old clients and attain new ones.
If your promotional marketing strategy seems scattershot, like you’re randomly distributing an assortment of swag whenever the opportunity comes along, you may need to re-evaluate your promotional product marketing strategy.
Gift baskets are a great way to provide an assortment of branded products that your clients will find useful, and issuing them on a regular schedule will make it possible for you to reap the benefits of your promotional product marketing every year.
Let’s take an in-depth look at what promotional product marketing can mean for your business, and why gift baskets might be a good choice for recurring distribution.
Promotional Product Marketing: A Brief Overview
First, let’s come to a common understanding of promotional product marketing and its purpose. Promotional product marketing involves the strategic release of free, branded goods to different demographics of consumers, with the aim being that they take these items, use them, and in so doing endorse your company.
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Because the goal is that consumers use these products (and that they’re more likely to remember you when they do), you want the products you issue to have some utility, be made of quality material, and be eye-catching.
Distributing promotional products has benefits in both the short term and the long term for businesses. In the short term, the consumer has received a physical product from you that they can use over time, and in response to that, it’s likely they will retain a positive perception of your brand.
In the long term, the consumer will likely be more familiar with your brand than competitors, and already have a favorable opinion of you, they will probably purchase from you in the future. Of course, there’s free marketing to consider; As customers use your product, it will be seen as an endorsement by people across their social networks, generating lots of free advertising for a low, low price.
Customizable Gift Baskets
As opposed to distributing cheap swag, which would be a disastrous marketing mistake as it will likely not have the longevity of more utilitarian promotional products, an affordable way to distribute bundles of useful and appropriately flashy products may just be a customizable gift basket.
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It can be hard to know, however, what you should include in a gift basket: items included should be related in some way to the industry you’re working in, be slightly flashy but without sacrificing utility, and all need to be custom branded. The latter especially can be difficult if you’re dedicated to assembling these baskets by yourself.
Fortunately, there’s a massive, thriving industry dedicated to producing promotional products, and there are customizable gift baskets available for just about every industry you can think of. The low price-per-unit of these customizable items means that you can order them annually and send them to established clients as a reminder that you’re thankful for their patronage and of the benefits of shopping with you.
Sending gift baskets like this is a good way of providing clients with an assembly of useful branded products, as well as hitting the refresh button on the base benefits of promotional product marketing.
Ongoing Baskets, Ongoing Benefits
Promotional product marketing is a proven way to increase consumer engagement with your brand and one of the few marketing strategies that leave consumers feeling satisfied.
With a recurring gift basket distribution strategy, you may find that your customers have never been more loyal, or more appreciative of everything you do for them.