When it comes to making your business visible to potential buyers, you cannot ignore the value of digital signage. It attracts attention and engages the audience anywhere and everywhere, in retail stores and on billboards. Most importantly, you require it because everyone else has it.
But you will be surprised to know that outdoor digital signage can get more complex than its indoor counterparts. So you will need to know the challenges better if you want to expand your visibility by investing in outdoor options. Here are the things you need to bear in mind to get a perfect solution.
Ensure it is climate-safe
An outdoor advertising display has to bear the brunt of exposure to heat, wind, and rain. So climate should be on top of your mind when you invest in it. Bear in mind the local weather patterns depending on the location of the installation. A built-in case can do the trick if the weather in your area isn’t extreme.
But you will need a tailored one with a temperature control feature to protect the screen from the elements if the weather gets too harsh at times. A UV filter glass for the case can save the screen from sun damage. It also protects the system from dust and dirt.
Get the lighting right
Lighting is perhaps the biggest challenge for outdoor displays because the surroundings are not consistent. Natural lighting conditions can change several times during the day, while the changing seasons have an impact too. Overall, it can affect the visibility and clarity of the display. It is the last thing you will want to happen because it defeats the objective of the investment.
You can invest in outdoor signage from Sun Vision Display to resolve the concern. These ultra-low-power LCD displays are perfect for outdoor advertising as they enable readability in all lighting conditions. Further, you save up on energy costs, which is an added advantage for your business. It also aligns with sustainability by reducing the environmental impact of your brand.
Protect from vandalism
Even as weather and lighting remain the key considerations, you cannot overlook the risk of vandalism to your outdoor digital signage. After all, a digital billboard is an investment for your business, and you need to protect it. If you have a weather-proof display case, you need not worry much because it will suffice for this purpose too.
Also, ensure that the display is firmly fixed to ensure it cannot be stolen. Displays installed near transit centers like train stations and busy streets have to bear the brunt of vibrations. Ensure you factor it and find a sturdy solution that is not affected by the surrounding conditions.
Apart from these hardware challenges while choosing a digital signage solution for your business, connectivity is another factor to consider. A plug-and-play system is ideal because you will not need to do much to get it up and running and maintain it later. It is best to collaborate with a seasoned provider who offers solutions that combine top-notch technology with robust hardware specifications.
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