If you run a business account or perhaps earn a living through your social media pages, then giving your content your all is important. Improving your social media content comes from intention and effort, just like any other aspect of work.
Here are a few tools and tips that can help you make some improvements to what you do.
Use Free Design Apps
Liven up your posts and the way your accounts look by roping in the assistance of online design studios.
You can create elements for your page such as a gorgeous logo and a custom banner to put on your Facebook cover or YouTube banner, and also design stunning posts for your feed. Add doodles and text to your images with information and other fun elements.
Design Your Feed
Your social media is more than just your posts in isolation, especially if you’re an Instagram user. The overall look of your Instagram page is a huge attracter for followers and customers, so planning how your feed looks is important.
You can use apps like Preview to plan out your posts and get an idea of what your feed will look like as you add each post. This way, you can make sure that everything matches and aligns nicely.
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Learn Your Audience
Understanding your target audience is the first step in creating content that is geared toward their needs and wants. When you know who you’re marketing to, you can figure out what they like and what they don’t.
Use analytics and other forms of market research to get an idea of what type of content will speak to them and use this info in your content planning sessions.
Create Content to Engage
Your posts must provide a way for you to actually engage with your audience, rather than simply posting for the sake of posting.
When you write a caption, ask questions, or prompt a conversation in the comments. Use Instagram stories to post polls or question boxes to get your followers to engage with your account more. You can also host giveaways or hold live Q&As for something extra fun.
Broaden Your Horizons
It’s important to stay within your niche, but it’s also a good idea to branch out a little with your content, to provide something extra for your audience.
For example, businesses or influencers who sell or promote a food product such as a protein powder will most likely post about the product. An easy way to branch out would be to start posting recipes that your followers can recreate that use that protein powder. In this way, you’re offering more to your followers and giving them a reason to stick around.
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Practice, Practice, Practice
One of the very best ways to improve your social media skills is to practice and keep practicing.
The more you post, the more you’ll see what performs well and what doesn’t when you see a boost in followers or engagement, and when your sales go up. Learning from both your mistakes and successes is the best way to level up.