A modern homepage with a contemporary web design, that is what most entrepreneurs want. However, the most beautiful website is of little use if it has few or no visitors. Contrary to popular belief, the reasons for this problem can not only be the content offered, but the design itself can also determine whether it can be found on Google thus the success or failure of a website.
There are definitely a few things to avoid here in order to improve your search engine ranking. The impact of web design on SEO are diverse. The fact is and remains, however: Search engines prefer user-friendly websites with a well-thought-out design that makes it easier to navigate through their online presence. A high-quality website design not only creates a serious impression with its own visitors but also affects the SEO ranking.
Here’s a look at what factors play a role in this context, what to do to avoid falling into the trap of inefficient web design that could ruin your SEO efforts.
Relevant and Clear
Nowadays, a website is an important success factor for every company. On the one hand, it has the task of presenting products and services in the best possible way. On the other hand, it should turn visitors into customers. However, these tasks can only be fulfilled if your own website is found in the search engines where it generates visitors.
For this purpose, a functional design in combination with optimal search engine optimization is required that helps ensure that your company is found on Google. SEO-relevant factors that are related to web design can be diverse. In principle, the design of a website is not just about the graphic elements, but also about the implementation of technical and structural functions and criteria that Google specify as so-called ranking factors.
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Some of these web design measures are visible, for example, a clear table of contents or a clear heading structure. But there are also measures that are hidden in the website code, invisible to the visitor. Together they result in a website design that meets the modern demands of SEO in order to ensure in this way, that your online presence is found in the best case on the top positions of the search engines. So good design is required for SEO ranking in search engines.
Functional Design and Optimal Findability
The website design has a decisive influence on your SEO rankings. An important factor in this context is the so-called responsive design, which is aimed at mobile users. The starting point for this is that nowadays more and more websites are accessed from mobile devices and therefore have to be optimized for these devices. The task of web design is to create a mobile design in addition to the standard desktop view, which ensures a usable display on smaller tablet and smartphone screens.
You can see why this is so important from the fact that Google has long since started tracking the length of stay of mobile users who are directed to a website via the search engine. So the search engines check how much time visitors spend on a page on average and you can imagine that it does not have a good impact on your SEO rankings if visitors regularly leave your website quickly.
The result: Your website is listed worse and worse in the organic search. But not only inadequate responsive design can be the cause of a high bounce rate the provision of relevant information about products and services is also immensely important. Here, too, the search engine algorithm punishes deficiencies with a poorer ranking of the corresponding websites.
High Quality and Need-Based
The basis for a good web design that meets the modern demands on search engine optimization is the design and the programming. They have a decisive influence on the usability of a website. Of course, nowadays visitors have certain expectations of the visual appearance of a website.
This also includes the sensible arrangement of the individual elements including texts, search fields, and navigation elements. The navigation and menu navigation, which should be structured according to the company’s purpose, is just as important.
Appropriate navigation ensures that visitors can carry out the desired action without problems and do not leave your site idly. The so-called barrier-free web design is also becoming increasingly important, which has recently become the focus of web designers.
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The aim here is to provide restricted visitors with convenient access to online content in which they are interested. In addition, your website has to be convincing when it comes to relevant content: Ideally, texts, photos, videos and infographics interlock in such a way that they provide your visitors with the information they are looking for in a way that is pleasant to the eye give the hand.
For this purpose, the content not only has to provide value addition but above all has to be prepared as needed. For seamless search engine optimization, the content should have SEO-compatible coding and programming. How to achieve that the search engines are given sufficient information about the thematic relevance of your website.
In addition, there is another important aspect that should not be ignored in the mobile age: the speed of your website, which is an essential factor in today’s times in order to remain competitive.
Good Ranking and Artificial Intelligence
If you follow the search engine optimization factors we mentioned above, you can usually assume that you are well on your way to ranking well in the search engines. However, there is more and more another aspect that will be important in the future: the artificial intelligence of search engines. We have already heard that the visitor himself has a major influence on the success of a website. If he stays longer on a page because it offers good and high usability, it can be assumed that this page will be listed better and better in the organic search results.
On the other hand, you are faced with a problem when the visitor leaves your website without a transaction, your SEO ranking in the search engines is correspondingly unsuccessful. Accordingly, the focus of modern SEO is on the visitor who is supposed to carry out the desired action.
Both the screen and the interface design are important tools in this context to entice the visitor to take action. This is where artificial intelligence comes in: It not only evaluates the length of stay, the number of page views and the bounce rate, but also certain factors of the website design. The search engine algorithm will use this data to evaluate websites for their ranking in the future.
It not only evaluates the length of stay, the number of page views, and the bounce rate, but also certain factors of the website design. The search engine algorithm will use this data to evaluate websites for their ranking in the future. It not only evaluates the length of stay, the number of page views, and the bounce rate, but also certain factors of the website design. The search engine algorithm will use this data to evaluate websites for their ranking in the future.
In conclusion, it should be noted that website design and search engine optimization should never be viewed separately from one another. Only when they work together do they decide on the success and failure of an online presence. For entrepreneurs, this means that they should always keep the visitor in focus.
The aim should be to take care of an appealing and highly functional design that is not only something for the eye, but above all also meets modern requirements for speed, responsive design, and accessibility.