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Home Google

Google’s Project Magi: An AI-Powered Search Engine to Take on Bing

by Rosie Harman
in Google, NEWS
Reading Time: 1min read
Google's Project Magi
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According to a recent report from The New York Times, Google is working on an AI-powered search engine, codenamed “Project Magi,” to challenge its closest competitor, Bing. The project is still in its early stages, but Google is sprinting to bring it to fruition.

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The goal of Project Magi is to improve user experience by providing more relevant and personalized search results. Google is leveraging its vast trove of data, machine learning, and natural language processing capabilities to achieve this. Sundar Pichai, Google’s CEO, stated, “We want to make it easier for people to get the information they need quickly and accurately.”

Besides improving search results, Project Magi has implications for the broader AI industry. A Google spokesperson explained, “We believe that AI has the potential to transform the world in ways that we can’t even imagine yet. Project Magi is just one example of how we’re working to make this a reality.”

While the project is still in its early stages, experts in the field of AI are excited about its potential. Dr. Fei-Fei Li, a renowned AI expert, noted, “Google has been at the forefront of AI research for years, and it’s exciting to see them take on this challenge. Project Magi could be a game-changer for the search engine industry and beyond.”

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Rosie Harman

Rosie Harman

Rosie Harman is a Senior Content Strategist, specializing in Technology. She holds a Master's in Business Administration from The University of Texas at Arlington and has spent the majority of her career working in tech giants in Texas. When she's not helping the content team, Rosie enjoys adventuring with her two children around her home town.

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