Perhaps you have heard everyone saying that the essential thing in your business website is usability and attractive web design. As important as they are, however, you need to consider several other critical factors for a compelling business website.
That said, every business focuses on generating traffic to its website. Digital marketing strategies such as Search Engine Optimization (SEO), Social Media Marketing (SMM), email marketing, sharing website and business contact information at public and private events are only possible if you have a user-friendly website that encourages customers to make purchases from your products and services. And if they are not there to buy from you, at least your website should give them reasons to sign up for your mailing list.
Those frequent visitors who come and go a lot of times on your website are multiplying the bounce rate of your website, which is strictly wrong for your business. Moreover, it negatively impacts your digital marketing strategies because your website will not appear on any search engines.
However, you have your startup to take care of; there is no time or resources to utilize all the tips and tricks you find on the internet on creating a good website so that we will share only five essential things for your website business. Let’s get you started:
Introduce Your Business Value Proposition More Clearly
Your visitors must know what products and services are being offered by your business when they open the homepage of your website. An effective way of doing this is by using a concise statement in a short title, and adding a subtitle can help you explain the message more clearly. However, it would help if you kept in mind that your value proposition is not your brand’s slogan. It’s a clear message to your visitors about the services your company offers, how you accomplish them and why availing your business services are the best available options for your clients.
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Support a functional website design with an excellent user experience
It’s not always filling your official website with beautiful-looking images; the goal should be all the beautiful transitions, photos, and website toggles that should assist your customers in understanding your business services fully. For this reason, the experts at charlotte web design suggest startups build a business website that is functional and user-friendly to their customers.
It includes aesthetics as well as the site structure and navigation mechanism of your business website. In addition, it’s important because more than 75 percent of your website visitors can trust your website quickly if your website has a good design. Therefore, bear in mind that the first impression of your website is most important for your potential customers.
Have an Easy and Clear Call to Action
If you don’t already know, let us explain: the Call to Action (CTA) is that link, button, or image that your potential customer will click to become your actual customer. For instance, in eCommerce websites, CTA is the checkout or add to the cart button. For any other type of business, this would be the sign-up for services button. However, in the early stages, this model may take a little different approach for a startup business than usual by requesting customers to subscribe to their mailing list.
But that doesn’t mean you can’t use it the way it is intended to be used. Depending on the industry you work with, you can use this button however you want or need to. However, this type of CTA should be easy to identify and should not be in the different locations of your website.
Also, bear in mind that all images, text, and videos uploaded on the website should promote your brand and motivate the customers to decide by clicking on the call to action button.
Contact and eMail Information
According to an online digital marketing survey, it is estimated that more than 80 percent of visitors to your website want to find your contact information when they open your homepage. For this reason, it’s essential to have a specific area on your homepage that clearly shows your contact information.
However, if that’s not possible for your website, create a dedicated web page with all the contact information your customers will need to find you. This should include official phone numbers, physical addresses, official email addresses, and direct links to your social media profiles.
To further help your customers find you, including a link to a press kit can play an essential role if someone wants to give your business feedback by writing valuable something about your startup. You can leave this section at the bottom of your website.
Clear and Well-Written Content
The choice of words, correct spelling, and the correct use of grammar are all essential for the content you’ll be publishing on your website. This text that you use to communicate with your customers is called copy. Make sure they are well written and mention every tiny detail about the product and services your startup has to offer. As you can guess, the copy on your website plays a crucial role in influencing your customers, which further encourages them to make transactions with your business.
Moreover, to create high-quality content on your website, you can hire professional copywriters who can give your business the voice it needs to communicate with your target audience. They can also help you create attractive offers on your services, further helping you to attract more customers to your brand. With their expertise, you minimize the bounce rate of your website and help your website rank higher on search engines. Consequently, more customers will be able to find your services and buy from your business.
To Sum it Up
As mentioned above, there are many things that you can consider while building the official website of your startup. However, a few essential factors will cover a wide area of your company’s services and products that you can’t ignore. This article reminds the readers about those five critical factors and how business owners can use them to their advantage. Be sure to utilize this information and provide your startup with more reasons to grow.