• Contact Us
  • Privacy Policy
BizTech Age Logo
  • Business
  • MarTech
  • Fintech
  • Technology
  • NEWS
  • Reviews
No Result
View All Result
  • Business
  • MarTech
  • Fintech
  • Technology
  • NEWS
  • Reviews
No Result
View All Result
BizTech Age Logo
No Result
View All Result
Home Business

Employee Experience Through a Crisis

3 Lessons the Pandemic Taught Manufacturers About Employee Experience

by Chris Bondhus
in Business
Reading Time: 3min read
Employee Experience Through a Crisis
Share on LinkedInShare on Twitter

The pandemic didn’t just disrupt supply chains, staffing models and safety standards. It disrupted internal communications channels, too. Some of those disruptions may lead to permanent change – and new opportunities for companies to engage with their people.

Table of Contents hide
1. RelatedPosts
2. The Role of Artificial Intelligence in Business: Opportunities and Challenges
3. 7 Marketing Tips for Yoga Businesses to Get and Retain Clients
4. Consider the needs of each audience segment
5. Extend the employee experience
6. Create a single source of truth

RelatedPosts

Role of Artificial Intelligence in Business

The Role of Artificial Intelligence in Business: Opportunities and Challenges

January 25, 2023
138
yoga

7 Marketing Tips for Yoga Businesses to Get and Retain Clients

January 25, 2023
135

Manufacturers didn’t have the luxury of working from home during the pandemic. Employees continued to come to work, but their isolation increased.  The plant manager’s quarterly town meetings were canceled. Executives stopped doing walk-throughs that helped them stay in touch with the factory floor. Many factory workers couldn’t even sit down to chat with coworkers in the break room because of COVID protocols.

As employee engagement understandably declined, there was a spike in demand for information: What are you doing to keep me safe?  Is our business going to survive?  Will we need to cut jobs? Can our vendors still support us?

Companies with a solid communications strategy already in place ramped up their use of digital tools. Others scrambled to introduce new channels and adjust behaviors. Everyone learned some lessons about improving the employee experience that apply after the pandemic – or during the next crisis. Here are three key takeaways:

Consider the needs of each audience segment

The pandemic exposed the dangers of “one size fits all” communication. Messages to those employees with the flexibility to work from home were different in tone and content from those who needed to be onsite to do their jobs. It’s important to understand what information each group – whether in the office, the field, or the plant floor – wants to consume, and in what way.

If you don’t already have a good idea, it’s time to ask. Conduct surveys or take the time to extract analytics from your intranet and other communication channels. Then demonstrate how you are responding to what your people are telling you.

Communication content can generally be divided into three buckets:

  • What matters to everyone (US) such as overall company performance.
  • What matters to some (WE) such as new customer relationship software used only by the sales force
  • What matters to the individual (ME)

Smart companies offer a mobile app or other technology solution that allows employees to opt into the content they want, combined with messages deemed necessary for all.

Reading Suggestion: How a Fintech Founder Experiences the Crisis

Extend the employee experience

Business conditions sometimes require that even the most engaged employees need to be temporarily furloughed. In today’s job market, there’s a risk that those employees won’t wait for a recall but will quickly find a job in another industry.

What if you could stay closely connected to employees who have been laid off? It may seem idealistic, and you should consult an attorney regarding the unemployment laws in your state, but there is value in maintaining a sense of belonging and camaraderie.

This is another advantage of the “hub-and-spoke” intranet model. The hub is your main source of employee information and connection.  Laid-off employees can be assigned to a spoke so that they still feel connected while accessing information that’s directly applicable to them – such as the impact of the furlough on benefits and the tentative plans for a recall. This same hub-and-spoke model can be used to engage with employees in different divisions or locations.

Create a single source of truth

As governments reacted to spikes in COVID cases with new restrictions, companies that normally planned their major touchpoints well in advance found themselves calling Zoom meetings on short notice.  That might be OK for the at-home worker, but they’re often wasn’t time to adjust manufacturing schedules and allow greater participation from the factory.

Create a single source of truth

In reality, it’s always been true that try as we might in communications, people engage with content on their schedule, not the companies. Creating your intranet or mobile platform as a single source of truth ensures that everyone has access to new information at the same time, but also allows employees to engage with that information when they are ready to do so.

The manufacturing industry has faced unique internal communication challenges, even before COVID. However, the pandemic shed new light on the importance of curating an employee experience and building positive engagement that can be banked for future crises.  Investing in the best tools for your employees can be a competitive advantage at any time, and even more so when normal activities are disrupted.

Previous Post

How Technology Can Help You Workout

Next Post

7 Ways to Use Scripter For Fun & Profit

Chris Bondhus

Chris Bondhus

Chris oversees the marketing team, strategy, brand, and programs that support Igloo’s next stage of growth. With over 20 years of SaaS marketing experience, Chris has a track record of success driving ARR growth, customer retention, and market share at high-growth technology and software companies. Most recently, Chris was part of the PatientPing leadership team that grew revenues 90% which contributed to the company’s successful exit. Chris was a finalist for Oracle’s Modern Marketer of the Year award and also won an Account-Based Marketing Innovation Award. A frequent speaker, Chris has presented at SiriusDecisions, Oracle, Demandbase, and other conferences.

Related Posts

Role of Artificial Intelligence in Business
Artificial Intelligence

The Role of Artificial Intelligence in Business: Opportunities and Challenges

January 25, 2023
138
yoga
Small Business

7 Marketing Tips for Yoga Businesses to Get and Retain Clients

January 25, 2023
135
Custom Programming
Software

Custom Programming Software Development – Does Your Business Need It ?

January 19, 2023
138
Ecommerce Businesses
eCommerce

7 Helpful Tips To Help Ecommerce Businesses Grow

January 6, 2023
153
screen recorder
Software

Software for Linux: the screen recorder Simple Screen Recorder

December 31, 2022
139
web hosting
Software

How to choose a web hosting provider?

December 28, 2022
137
Next Post
7 Ways to Use Scripter For Fun & Profit

7 Ways to Use Scripter For Fun & Profit

Leave Comment
Role of Artificial Intelligence in Business

The Role of Artificial Intelligence in Business: Opportunities and Challenges

January 25, 2023
138
yoga

7 Marketing Tips for Yoga Businesses to Get and Retain Clients

January 25, 2023
135
Performance marketing Analytics

Evaluating the Impact of Performance Marketing and Analytics

January 23, 2023
140
Technology Improve Your Dog

How Can Technology Improve Your Dog’s Life?

January 22, 2023
136
Development

Native vs Hybrid App Development

January 20, 2023
135
Networking Equipment

6 Tips For Choosing The Right Networking Equipment For Your Business

January 19, 2023
139
Sportsurge
Website

Sportsurge – Watch Live Sporting Events for Free

July 17, 2021 - Updated on November 13, 2022
Find The IP Address Of A VoIP
Technology

How Do I Find The IP Address Of A VoIP Phone?

June 11, 2021 - Updated on September 27, 2022
AnimeDao
Reviews

AnimeDao – 13 Questions Answered

November 27, 2021 - Updated on November 13, 2022
NFLbite Review
Website

NFLbite Review

August 4, 2021 - Updated on November 5, 2022
sneakercool Review
Reviews

Sneakercool Review – Is Sneakercool Legit?

November 13, 2022
Champion Gutter Guards
Reviews

Champion Gutter Guards Reviews

November 1, 2022 - Updated on November 5, 2022
Facebook Twitter LinkedIn Pinterest RSS
BizTech Age Logo

BizTech Age explores business and technology issues that IT leaders and business managers face when they’re evaluating and implementing a solution.

Follow Us On News Platforms

BizTechAge on Google News

Quick Links

  • Home
  • Jobs
  • Contact Us
  • Write for Us
  • Privacy Policy
  • HTML Sitemap
  • Advertise With Us

© 2021 BizTech Age Magazine for latest and trending news in Business and Technology Age

No Result
View All Result
  • Business
  • MarTech
  • Fintech
  • Technology
  • NEWS
  • Reviews

© 2021 BizTech Age Magazine for latest and trending news in Business and Technology Age

error: Content is protected !!
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.