Mascot branding is a booming trend, and no business wants to miss out on it. Not surprisingly, startups and established brands invest in ones that connect with the audience. A good one can make your business stand out in the crowd and engage the audience in the long run.
Buyers may forget your logo and tagline, but there is hardly a chance they will skip your mascot. But everything boils down to choosing one that replicates your brand. At the same time, it should be memorable enough to stay fresh in the memory of your customers. Here is a guide that businesses can use for choosing the best brand mascot.
Know your target audience
Like any other branding strategy, mascot branding requires you to understand your audience well. After all, you need to ensure that it aligns with the expectations of the target customers. Start by identifying the target audience by drilling down key details, such as demographics, preferences, interests, and pain points. All these factors influence the choice of the character.
Define your brand’s archetype
After identifying the audience, you also need to define your brand’s archetype to find a perfect match. A brand archetype refers to the way to want to present it as a persona. It includes elements such as symbology, values, and messages. The whole idea revolves around making it more relatable and recognizable for the target audiences. Once you know what your brand should look like, choosing a perfect mascot becomes easy.
Understand your options
At this stage, you will probably have a fair idea of what you are looking for. It makes sense to understand your options in designs. When you start exploring designs for Custom Mascot Costumes, you will see three main types- human, animal, or object. Consider your industry, product, and service to pick the right one. You can visualize something that matches the personality and values of your business to find the perfect option.
Match with your identity
Another factor that influences the choice of your mascot is your existing identity. You will probably have a logo, color palette, and look and feel that represent your business. Matching them with your mascot is a no-brainer as you will want the audience to connect the elements of your identity. In simple words, you cannot have a red logo and a blue mascot because they wouldn’t connect!
Create a story
Modern branding is about storytelling because customers connect with narratives rather than plain promotions. Your mascot needs to be part of brand storytelling, so make sure its design blends in seamlessly. Think of its character and behavior to understand how it will fit with the brand’s image. Consider tweaking it a bit if you need to, but ensure that it is a part of the big picture.
Choosing a perfect brand mascot can take some effort, but it is worthwhile. A relevant one can strengthen your presence and forge strong connections with the audience. So go ahead and follow these tips to make the best choice.