SEO pros and entrepreneurs spend quite a deal of time coming up with ingenious brand names. In some cases, part of the budget covers all the analytical research involved in this process. Or they even buy overpriced domain names because they do not want to modify their brand name ever so slightly. But why?
Of course, step number one for any SEO strategy is posting original content. But your brand name plays a vital role in visitors’ engagement. So, if you do not have a memorable or clever brand name, potential clients will struggle to differentiate your products or services from the rest.
Why Your Brand Name Is Considered The Best SEO Hack You Have Got
From an SEO perspective, an effective brand name makes most SEO strategies optional. After all, if one knows your unique brand name and searches for it, your site will rank first. Your only concern will be to provide enough content or sales page to monetize your work.
An epic brand name is also more than a meaningless name tag on your shirt or blot on a plastic product label. For one thing, it takes you one step away from the boring sameness of the competition. But at the same time, it leaves a burning imprint in the mind of your audience. So, it works offline too. Namely, by reminding people what to look for online.
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How A Brand Name Affects The Customers’ Behavior
For most people, naming a brand is a way to share emotionally charged messages. But as the use of Big Data shows, most companies pay a lot of money to associate their brands with positive emotions and ideas. All these efforts revolve around what choices humans perceive to have. And how to influence the decision process to craft a likable label that identifies your persona, product, or service.
A brand’s ultimate goal is to refine the mental image that (potential) customers have of a specific public figure or business. In essence, its primary task is to form a remarkable idea or first impression. Of course, being catchy adds to the memorability. But as Facebook proved, it is not a necessary condition.
Building Consistency
A brand with a good reputation instills trust and loyalty. So, when someone searches for a product online, they put the brand name before the generic product name. Also, when such a brand puts out a new product, customers will likely be eager to try it out.
Most well-known brands moved beyond their usual product lines. For example, Huawei has long embraced the production of many other electronics besides smartphones. But in the beginning, that was their only niche market.
Uniqueness
Besides unique keywords for content strategies, a brand name is also great for social media marketing. In brief, as more people post about the brand, the brand name becomes more relevant. The official site and related landing pages accumulate backlinks in the meantime. Which in turn helps to build trust in the eyes of search engines like Google and Bing.
Putting the brand name in the URL is common practice. After all, having a domain name with the brand increases the chances of ranking first whenever someone types in your brand name as a keyword. But these days, it also helps whenever searching for local services or shops. The brand name becomes a keyword that links everything tied to it.
Sometimes, brand names spread so fast that we struggle to understand what happened. Think of how Zoom emerged during the pandemic. While free alternatives like Skype have been available for years, business people flocked to this new app. Why? The answer can only speculate on the strategies. But it is the brand that got famous.
After going viral, the brand name appears in the suggested search terms. Virtually all search engine algorithms propose search queries. As a result, some visitors will be attracted by the slightly familiar name or catchy brand, generating more traffic.
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Better Audiences
Having more brands multiplies the possibilities of reaching specific target audiences. By choosing brand names that align with specific niches, ranking competitor keywords becomes easier. Then again, playing with original ideas or metaphors can attract a different crowd when launching new products. In this way, entrepreneurs can protect their digital reputations while testing risky waters.
Here are some examples to further clarify how brand names help get better audiences:
- Descriptive brand names often include the product name, which helps target competitive keywords.
- From an SEO standpoint, invented brands have the benefit of being completely unique. They are new keywords.
- Geographical names point to single out a specific population or area.
- Lexical brand names make it easier for the customer to memorize the brand name on the spot.
- Partnerships fuse previous brands and ideas.
Simple SEO Means More Free Time And Resources
By having a strong brand name, entrepreneurs must not focus so much on SEO at all times. This means more budget for other projects and advertisements. Or more tests to improve the organic positioning in other marketplaces.
Simply put, the more popular the brand, the bigger the chances of investing more time and effort to improve business performance to attract new customers. An authoritative homepage will increase the click-through rate of most ads and referral links as well.
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The Bottom Line
The reason why brand name is considered as the best SEO hack lies behind the screen. In general, people tend to associate products and services with a logo. Without it, they ponder on the pros and cons more than they otherwise would. So, the more popular the brand name, the more sales. Especially when a marketing strategy makes the brand name look fashionable and reliable.
Once a brand name gains traction, all sorts of benefits follow. Above all, the brand becomes a keyword, hashtag, or a suggested search term. It generates traffic on its own without the need to further optimize its related keywords. On a side note, it also promotes business expansion and reputation as long as you hold the rights.
