Social media continues to evolve every year. Right now, one of the most talked-about and popular social apps in the world is TikTok. For brands and influencers alike, TikTok is perhaps the best way right now to get your content a lot of visibility in a much shorter span of time than other platforms.
But to do that, you need to be aware of how social media platforms work, TikTok in particular. That includes learning how to use the best hashtags for TikTok.
Since its rebranding from Musical.ly to TikTok, the app has hit over 500 million active users every month.
This alone places it on par with many older social media platforms like Instagram or Facebook. It is a valid avenue to consider to get your content out there.
What Is TikTok?
To bring everyone who has been living under a rock up to speed, let’s start at the beginning. TikTok is a social media platform that has all the usual features like instant messages, the ability to post photos, share videos, and follow people you like. But what sets TikTok apart from the competition is that it is much better suited to creating content for visibility.
That is why you see a lot of content creators vying for your attention on the app. And it’s not just influencers on the app. In fact, many staffing agencies often recommend showcasing your brand message and work culture on the app to tap into relevant talent.
Of course, at the end of the day, TikTok is a social media platform, and as such is a space for sharing opinions, information, and creative expression. The better your content is, the more views you get, increasing your chances to earn from what you create. But without the right hashtags, you are likely severely limiting your visibility on the app. In other words, using the wrong hashtags, or none at all can harm your chances of earning from your content.
It’s great if you have the looks, physique, or brains to create content that most people love. But that on its own is not likely to help you become a top-dog influencer on TikTok. Remember, there are more than 500 million users every day on the app, most of them from outside the US. That means you have stiff competition on the app from the moment you start creating content. The right hashtags can help you stand out and get more visibility than competing creators.
Let’s also not forget that the choice of hashtag will be different based on the type of content you are producing. Bear in mind that TikTok has a character limit of 100 including spaces as well as hashtags. So use them wisely. If you’re creating content for any of the following categories, the hashtags listed below might be useful for your content goals:
General content covers just about anything that doesn’t fall into any of the below categories. Since you’re not targeting a specific category or audience, you can make do with general TikTok hashtags. These can be along the lines of
TikTok isn’t just about trends and challenges like the infamous In My Feelings Challenge. It is also home to some very smart and talented creators who regularly come up with educational and informative content. If you think you have useful and valuable knowledge to offer, try pairing your content with hashtags like #edutok #mindpower #learning #careergoals #jobtips, etc.
Some of the most wholesome content on TikTok usually comes from a bunch of friends fooling around with a camera. Friendships continue to be a support system and a wall to lean on in times of great difficulty. If your content centers around beautiful, non-romantic friendships, there’s a pretty big audience you can tap into. Especially if you use hashtags like #friendshiptest #friendshipgoals #realfriendship.
With great oratory comes great power. Many influencers on TikTok have made a niche for themselves in creating motivational content. Whether your content is about achieving body fitness goals, career objectives, or even battling mental or physical problems, there are very good chances that someone out there will find it helpful and useful. Make sure you get it as much visibility as possible with hashtags such as #inspirational #edutokmotivation #madewithme #talk.
Everybody loves a good laugh. The trouble is, there is so much funny content on the app that it may be difficult for yours to get the attention it deserves. However, using hashtags along the lines of #blooper #comedy #15svines #prank #featurethis can help you improve your visibility.
With a growing understanding of the human body and mind, many people now know more about mental and physical health. However, many of them still adhere to outdated or sometimes false ideas about health, fitness, and well-being. If you’re on a mission to help people improve overall mental and physical health #healthtips #fitnesstips #bodygoals #stayhealthy and similar hashtags can help you get your content out there.
Dancing is one of the most entertaining content categories on TikTok. There are tons of excellent dance routines, both professional choreographers as well as your regular cute girl or guy dancing in an oversized sweatshirt. But don’t be alarmed by the completion. If you feel like you have what it takes to rule the dancing category on TikTok, start adding hashtags such as #dancemoves #dancetutorial #dancevideo #dancelove to your content.
All the beautiful people on TikTok make many of us feel like we descended from the planet Ugly. On the other hand, there are also many beauty influencers promoting a positive body image and breaking euro-centric beauty norms. Feel like you have good beauty and makeup content to share with the world? Use these hashtags with it on TikTok: #naturalbeauty #hudabeauty #beautyfull #beautyhacks.